"Slip, Slop, Slap"
Photograph by Sarah Leen
A young girl on a beach near Perth, in Western Australia, gets a guiding hand from the government's campaign to convince people to "slip on a shirt, slop on some sunscreen, and slap on a hat" in order to prevent sunburn. But many older beachgoers still brave blazing sun unprotected. Living beneath increased ultraviolet radiation from a thinning ozone layer, Australians suffer the highest rates of skin cancer in the world. Prolonged exposure to the sun's damaging rays can lead to sunburn, discoloration, premature aging, and eventually skin cancer. Children garner the greatest risk—and therefore are a main focus—of the government's campaign.