Who runs the show: Klaus Liedtke, Chief Editor
Name of the game: National Geographic Deutschland
When it all started: October 1999
Where it all happens: Hamburg
Who makes it happen: Ten staff members
What goes out: 280,000 issues a month
GeoHappenings: National Geographic Kids and one pilot issue of National Geographic Traveler will be launched later this year.
Business as usual: "We don't need too much coffee or anything to keep us going. It's just the motivation of working for a great magazine. And of course being successful is motivation in itself."
Best office perk: "Nothing. We just work all week, and then we leave for the weekend. Our week is pretty busy, and we don't leave the office on Friday until 6 or 7 p.m. So there's no time for any perk or activity other than working."
What's great about the Germans: "We're immensely interested in other countries and cultures, and that's without any overstated patriotism. Germans have a great interest in other countries and people. Germans are probably world champions in traveling."
What's great about Germany: "After hundreds of years of European fighting, Germany is surrounded only by friends for the first time in its history."