The National Geographic brand exudes an unparalleled level of credibility and trust that reflects on its advertisers, making it an exceptional advertising medium.
The magazine is read by leaders in business and industry throughout the world who view the publication as a trusted and reliable source of information.
Year after year, the National Geographic's subscription renewal rates are among the highest in the industry.
The average reader has been a member of the National Geographic Society for 12 years.
Readers spend almost an hour with each issue of National Geographic.
More opinion leaders read National Geographic than any other magazine.
MRI DEMOGRAPHIC PROFILE Male/Female Ratio: 55% / 45% Median Household Income: $61,200 Attended/Graduated College: 65% Professional/Managerial: 29% Median Age: 45.5 years Source: 2004 Fall MRI
RATES 4CB U.S. $185,480 Worldwide: $240,460 Frequency discounts available Special geographic and demographic editions available Source: Publisher's Rate Card 2005
RESEARCH Carrie Campbell, Research Director Phone: +1 202 775 6523 E-mail: ccampbel@ngs.org Milton Dunton, Research Manager Phone: +1 202 775 6788 E-mail: mdunton@ngs.org
PRODUCTION For materials specifications and special-unit closing dates, contact Jennifer Darnell at +1 202 775 6783 or e-mail: jdarnell@ngs.org
AWARDS THE NATIONAL MAGAZINE AWARD FOR GENERAL EXCELLENCE 2000 AND PHOTOGRAPHY 2001
National Geographic magazine has won the most prestigious award in the magazine industry. The coveted "Ellie" awarded by the American Society of Magazine Editors, recognizes our accomplished editors, journalists, and photographers. NationalGeographic was recognized for general editorial excellence for circulation over one million in 2000. In 2001 National Geographic was awarded the "Ellie" for Photography, which honors the effectiveness of photography, photojournalism, and photo illustration in enhancing a magazine's unique mission and personality.
For 2001 National GeographicOnline won the Ellie for General Excellence Online. For 2002 it was awarded Best of Festival by International Web Page Awards, and for 2003 received Folio's Gold Eddie for best online consumer magazine.
ONLINE ADVERTISING Website advertising available. For more information contact Renee Clepper, Director Cross Platform Advertising rclepper@nationalgeographic.com
SALES OFFICES - NORTH AMERICA
New York Sean Flanagan, Vice President, Worldwide Publisher Claudia Malley, U.S. Publisher Jack Huber, Director Integrated Marketing and Sales John Patten, Eastern Manager Bob Amberg, Southeast Manager Larry Miller, Senior Account Manager Jessica Lutz, Account Manager 711 Fifth Avenue New York, New York 10022 Phone: +1 212 610 5500; Fax + 1 212 610 5505 E-mail: sflanaga@ngs.org, cmalley@ngs.org, jhuber@ngs.org, jpatten@ngs.org, bamberg@ngs.org, lmiller@ngs.org, jlutz@ngs.org
Detroit John Iavarone, Detroit Manager Karen Sarris, Account Manager 3000 Town Center, Suite 1450 Southfield, Michigan 48075 Phone: +1 248 358 4360; Fax +1 248 358 2463 E-mail: jiavarone@ngs.org, ksarris@ngs.org
Chicago Philip Reynolds, Midwest Manager 401 North Michigan Avenue, Suite 3100 Chicago, Illinois 60611 Phone: +1 312 467 1590; Fax +1 312 467 9677 E-mail: preynold@ngs.org
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Steve Thompson Jay Howard Mediacentric Inc. 70 Reed Ranch Road, Suite 200 Tiburon, CA 94920 Phone: +1 415 435 4678; Fax +1 415 435 8099 E-mail: steve@mediacentricinc.com, jay@mediacentricinc.com
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Texas Dean Zeko Zeko Media 10830 N. Central Expressway Suite 365 Dallas, TX 75231 Phone: +1 469 232 9634; Fax +1 469 232 9694 E-mail: dean@zekomedia.com
Direct Response Jim Smyth Danny Walsh Smyth Media Group, Inc. 1133 Broadway, Suite 130 Irvington, New York 10533 Phone: +1 914 693 8700; Fax +1 914 693 8780 jim@smythmedia.com
Canada Joseph G. Galea APR Ltd. 41 Britain Street, Suite 303 Toronto, Ontario M5A 1R7 Phone: +1 416 363 1388; Fax +1 416 363 2889 jgalea@aprcanada.com
