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October 2004
 
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Senior editor John Echave talks about finding the right place for a compelling photograph.
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Cut It?
"This picture was originally in the layout," says senior editor John Echave. "But at the very last minute the Editor opted for gaining two more pages for another article. That meant we had to sacrifice one image, and this one came out."
Or Keep It?
"The Editor had always been interested in this photo for the cover, but he decided to use a picture from the Hawaii coverage instead," Echave continues. "He was partial to this image and didn't want to drop it entirely, so he chose it for Final Edit.
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Photograph by Norbert Rosing
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Arctic Fox
Moonscape
Photographer Norbert Rosing had seen an arctic fox repeatedly prowling an area of icy ridges around the western shore of Hudson Bay near the town of Churchill in Canada. He caught this memorable image as the full moon set early one February morning. "Rosing waited for a magic moment when the animal was in the perfect situation," says photo editor John Echave.
So why wasn't the picture included in our article? In winter the foxes live in a land of ice, yielding dramatic photos—white foxes on white ice—but it's possible to have too many of a good thing. "In a story like this, there's only so much ice you can look at," says design editor David Whitmore. This image, striking as it is, was judged too similar to the one on pages 78-9 that features the sun near the horizon. Rosing also varied the coverage by photographing the foxes around their dens in their summer tundra habitat, "giving the story a very important extra dimension," says Whitmore.
—John L. Eliot
| Check out Arctic Fox, the feature story for which this photo was originally taken. |
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Zoom In on more images by Norbert Rosing. |
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