Times Square, New York City Formerly called Longacre Square, Times Square was renamed in 1904 after the New York Times building, which became the district's new cornerstone. Famous for its endless entertainment and covered with billboards, lights, and sky-high buildings, Times Square is home to world-renowned Broadway and MTV. Send us your photos of Times Square. Once we have enough pictures (it takes about 300) we'll create a Photosynth.